Wednesday, April 8, 2015

Uber is Diversifying Beyond Car Rides

Uber has plans to diversify well beyond organizing car rides.

While they still have much diversification to do within the ride sharing sector, including expanding UberX (a lower cost service), UberSUV (for larger parties), and UberExotic (only available in a few cities but boasting exotic cars such as Lamborghini's), Uber has plans to diversify into other sectors as well.

One of these is helicopter rides! Uber began organizing chopper rides via their service UberChopper for special events beginning with the college national football championship last January. They continue to operate for special events and their next one is Coachella this weekend. I'm actually going to Coachella and immediately researched how much this would cost when I read this on Uber's blog as I researched for this post! Unfortunately rides are going for $3000 so needless to say I will not be arriving in style...

Another service is UberIceCream! Uber is experimenting with supplying modern day Ice Cream "trucks" with customers via their app. This is only in select cities but apparently it has been a huge success. This makes sense to me because it always seemed like Ice Cream Truck drivers waste a lot of time driving around trying to find business.

Uber is very innovative when it comes to diversifying and they will continue to push the envelope looking for new ideas and new businesses that they can use their same app format to make profitable.

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